Canadian department store Zellers is set for revival next year, 10 years after it closed most of its locations.
Hudsons Bay Co. said Zellers will launch a new e-commerce website and spread its tentacles within select Hudson’s Bay department stores across Canada early next year.
According to the company, the relaunch of Zellers will offer “a digital-first shopping journey that taps into the nostalgia of the brand.”
The revival of Zellers comes as increasing inflation pushes consumers to discount retailers as they search of lower prices and tight competition from existing retailers like Walmart and Dollarama.
Also, it also comes during an ongoing lawsuit over a Quebec family’s use of the Zellers brand.
The Moniz family is facilitating various recent trademark applications and corporate registries which include Zellers Inc., Zellers Convenience Store Inc. and Zellers Restaurant Inc.
In a claim statement filed last fall, HBC accused the Moniz family of trademark infringement, depreciation of goodwill as well as passing off deceptive marketing or misrepresentation of goods.
The Zellers department store was established in 1931 and was acquired by HBC in 1978.
The company operated as the discount division of its flagship Hudson’s Bay department stores, with the motto “Where the lowest price is the law.”
In the late 90s, the store hit its peak of about 350 locations before it lost ground to major competitors like Walmart.
In 2011, HBC revealed plans to sell the majority of its remaining Zellers leases to Target Corp. and closed most stores by 2013.
The retailer kept many Zellers locations open as liquidation outlets till 2020.
Recently, the company launched pop-up Zellers shops inside Hudsons Bay department stores in Burlington, Ontario and in Anjou, Quebec.
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