In a historic move, Argentina will become the first national football team to use Fan Tokens in engaging with their fans globally via the Socios.com fan platform.
A statement released by Socios said $ARG Fan Tokens would be available to existing Argentinean fans on the Socios.com app.
In view of this development, the Argentine football team is now joining an elite roster of over thirty leading sports brands that include that Paris Saint-Germain, Juventus, AC Milan FC, Barcelona, Manchester City, and the UFC.
President of AFA, Claudio Tapia said: “We are very happy to announce this important agreement with the multinational and innovative brand Socios.com.
Since assuming our management, we have faced the challenge of generating greater income for the AFA, developing new revenues and enhancing the commercial presence of our National Team in the world.
This agreement clearly responds to our strategy and also reinforces our digital growth. Through Fan Tokens, fans will feel closer to our national team and will be able to influence the team, earn rewards and enjoy exclusive experiences”.
It should be noted that the use of fan Tokens is fast gaining momentum as just this year alone over $120 million was generated and will be shared with Socios.com partners.
According to Crypto experts, sports teams partnering with Chiliz will open more economic gateways amid disruptions to sporting activities brought about by the COVID-19 pandemic which had weakened the earnings of many sports teams significantly.
Chiliz, a sport utility crypto is already facilitating monetization tools for sports brands based on tokenizing the rights of their fans.
CEO of Chiliz and Socios.com, Alexandre Dreyfus said “Two World Cups, 14 Copa América titles, geniuses like Messi and Maradona that have cast a spell on billions with their brilliance — Argentina are legends of world football.
“We’re therefore incredibly proud that they will become the first national team in the world to launch a Fan Token on Socios.com. This is also a massive day for Argentina’s famously passionate fans, who will now have an incredible new way to engage with and influence their beloved team.
“In a single groundbreaking day, we’ve added new partners from three continents to our ever-growing roster”.
