Bell Canada stated that it is restructuring its Bell Let’s Talk campaign for mental health for 2023.
Every year, since 2010, the telecom giant has been donating five cents to mental health programs for every time a Canadian uses the “Bell Let’s Talk” hashtag on social media or in a text.
The company officially stated that such a practice will be eliminated this year and will rather make a donation of $10-million to support mental health programs.
Bell admitted that the $10 million donation is more than the company has ever committed.
It says it will use Jan. 25 to put the spotlight on mental health organizations across the country.
Bell says its 2023 Bell Let’s Talk multimedia campaign will be titled “Let’s Change This.” It says the campaign will focus on practical steps everyone can take in the year to improve mental health in Canada.
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