Nigeria’s popular singer, Innocent Idibia, also known as 2baba or 2face has parted ways with his manager of 20 years, Efe Omorogbe.
The development was announced in a joint Instagram post with Efe Omorogbe and his talent company, Now Muzik. According to the statement, the mutual disagreement takes place with immediate effect.
While talking about the development, Efe thanked 2baba for his trust and friendship. He expressed how proud he is of the brand they have built over the years, the music they made, and the fans they entertained. He said 2baba is one of the greatest Nigerian musicians of all time and that it was an honour to have had the opportunity to work with him.
He wrote: “I am grateful to 2baba for the trust, and for the friendship. I am proud of the brands we built together, the music we made, and the fans we entertained. 2baba is one of the greatest Nigerian musicians of all time and it really is an honor to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades. My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2baba”.
2face on his part noted how every good thing must end. However, he owes a lot of his career success to Efe and his team as all he was able to achieve was a result of their support.
He wrote: “I know it’s a cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik. Everything I’ve been able to achieve is a result of the support of many people and organizations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them”.
2baba signed with Now Muzik management upon leaving The Plantashun Boiz in 2004 and teaming up with Kennis Music as a recording label. He has recorded and released 8 albums, performed in over 100 cities, won over 60 awards; and scored over 400 million streams across all platforms since then. He remains the most iconic pop star of his generation and now working to execute a new phase of his dramatic career.
As a result of the departure, 2baba will now be represented by his new management company, Hypertek Digital.
