Alyson Walker, a seasoned executive with a diverse background including roles at Bell Media, the Canadian Olympic Committee, and Maple Leaf Sports and Entertainment, has been appointed as the General Secretary of Canada Soccer. Commencing her position on January 22, Walker makes history as the first woman to hold the top staff position at the governing body of Canadian soccer.
The announcement comes after an extensive four-month search conducted by Korn Ferry, identifying over 200 candidates. Jason deVos, former national team captain and Canada Soccer’s director of development, had been serving as interim General Secretary since the departure of Earl Cochrane in late April.
Walker steps into the role amid challenges, including a prolonged labor dispute with players and financial constraints, with Canada set to co-host the FIFA men’s World Cup in 2026. However, Canada Soccer remains committed to its goals, and Walker’s appointment is seen as a crucial step forward.
Canada Soccer President Charmaine Crooks expressed confidence in Walker’s ability to lead the organization in a new direction. The timing aligns with the commitment to fill the General Secretary position by the end of the year, setting the stage for Canada Soccer to find a permanent coach for the men’s national team.
With a background in marketing, Walker brings extensive business experience to her new role. She previously held positions at Bell Media, MLSE, and served as the Chief Commercial Officer at OverActive Media, a Toronto-based esports organization.
In her new capacity, Walker aims to guide Canada Soccer through important milestones, including the Paris 2024 Olympic Games and the home FIFA World Cup in 2026. The organization anticipates positive changes under Walker’s leadership, acknowledging her as a key figure in advancing Canadian soccer on and off the field.
The recent history of Canada Soccer has been marked by change and controversy, including leadership transitions and labor disputes. Walker’s tenure comes at a pivotal moment, and her success in navigating the ongoing challenges and fostering growth in the sport will play a crucial role in shaping the future of soccer in Canada.
