Last seen March 2016, the Blackberry brand of smartphones has returned to Nigeria with the Blackberry Key 2 LE.
The new smartphone, which runs on Android 8 Oreo operating system, was unveiled on Monday in Lagos, where the President Ngilex Mobile and Blackberry Mobile Nigeria, Kingsley Obaji, said that the dual-SIM device learned from the users’ charging experience and calendar logs to know when to save battery for a trip or important event.
He said, “Blackberry is back with the Key 2 LE at a time when Nigeria is looking for a different smartphone with personality and character. It is powered by Android 8 Oreo and has access to the Google Play store. It also comes in slate, champagne and atomic colours. It has features to manage work, travel and personal life on the go. It also comes with account support. This is the first phone with dual account management for handling personal and professional social media profiles, indepen dent of each other.
“It comes with dual SIM slots, extended battery life that lasts 22hours and a quick charge 3.0 charger. The smartphone also learns from your daily charging experience and calendar to preserve battery for a trip. On top of that, it goes from zero to 50 per cent after 35minutes of charging. The Key 2 is all about security and privacy, that is why it comes with fingerprint unlock, a browser that deletes chat history after logging off and updates regularly to ensure the device stays updated, secure and virus free.”
The President Business Development, Ngilex Mobile Limited, Thomas Larson, stated that Blackberry chose Nigeria as the first recipient of the Key 2 in Africa because of the support the country’s business class gave the brand in the past.
Larson said, “We differentiated ourselves in the marketplace with this product by going after a balanced approach between personal and professional functionality. And so, we do not need to take 10 or 15 per cent of the Nigerian marketplace to be successful, we only want five per cent of the global landscape in this niche market.
“We believe we can do it, we have listened to the marketplace and put together a functional phone with all of the quality and specifications for entertainment, design, creativity and productivity for business people. We are targeting people that consider themselves to be hybrid in both worlds at once. We are here to stay.”
