Disney has launched its new “Pride Collection,” a clothing line for children that come after the entertainment company’s adversarial reply to Florida’s new parental rights in education bill and amidst its increasing attempts to include themes and characters of LGBT in children’s animated series and other programmes.
The new clothing line had previously been referred to as the Rainbow Disney Collection. Every product in the new Disney collection is inscribed with the LGBT movement’s rainbow pride flag. The clothing line came out before the month of June, which the advocates of LGBT celebrate as a so-called pride month.
In a statement, Disney said: “The Disney Pride Collection was created by LGBTQIA+ employees and allies at The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company. We stand in solidarity with our LGBTQIA+ community everywhere.”
Also, the company said it would donate all profits from sales of the new collection. The merchandise is being sold through its theme parks, Disney retail outlets and online.
Disney said: “The Walt Disney Company will be donating all of our profits from the Disney Pride Collection sales now through June 30, 2022, to organizations that support LGBTQIA+ youth and families. This includes sales of Pixar, Marvel, and Star Wars Pride Collection merchandise.”
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