In what would serve as some succor for Nigeria after failing to qualify for the World Cup, multiple award-winning Nigerian singer, David Adeleke, best known as Davido, has been featured in the Qatar 2022 World Cup official theme song.
The afrobeat singer announced the development on his social media handle, saying the official soundtrack is titled ‘Hayya Hayya’ (Better Together).
His participation means he becomes the first Nigerian artiste to feature in an official FIFA World Cup final soundtrack.
He tweeted, “I’m honored to be featured on the Official #FIFAWorldCup 2022 Soundtrack! See y’all later 2NITE! This one is for Africa! TULE!!!! 🤞🏾❤️ WE RISE!”
It’s imperative to note that aside from Davido, the single featured US star Trinidad Cardona, and Qatari sensation Aisha.
World Football body, FIFA on its official page, said their choice of Davido and others is to “connect with audiences worldwide through the shared passions of football and music.”
“The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
“The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.”
Reacting to the single, FIFA Chief Commercial Office, Kay Madati, said, “By bringing together voices from the Americas, Africa, and the Middle East, this song symbolises how music – and football – can unite the world.
“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”
The track was debuted during the World Cup Draw.
Meanwhile, Davido has taken to the microblogging platform Twitter, to celebrate the feat. “I am honoured with the feat, adding it is a win for Africa,” he wrote.
