H&M, a Swedish clothes retailer H&M stated that it had the rights to sell Justin Bieber’s merchandise it pulled from stores this week after the popstar said he had not given his approval.
“Justin’s license holder has confirmed that H&M had the right contracts in place and followed all proper approval procedures for each selected design,” H&M wrote in a statement.
Bieber had urged his 270 million Instagram followers not to purchase the merchandise, calling it “trash” and stating that he had not granted approval for its sale. H&M pulled the items from sale.
“Out of respect for Justin, we removed the products from our site and stores, and we’re working to find the best way to make use of them,” H&M said, adding that the company had been Bieber’s merchandise partner since 2016.
H&M, the world’s second largest fashion retailer, offered hoodies, t-shirts and sweatshirts with pictures of Bieber or quotes from his lyrics such as “I miss you more than life” from the song “Ghost”.
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