The Automobile company of Aliko Dangote, Dangote Peugeot Automobiles Nigeria Limited (DPAN), has commenced assembling vehicles in Nigeria, beginning with the Land Trek, 3008, 5008 and 508.
The assembly of Peugeot vehicles came almost four years after joint owners Dangote Group got approval from the Nigerian regulator after the initial expression of interest in the former Peugeot plant, now known as PAN Nigeria Ltd.
According to the Nigerian automaker, the newly constructed Green Field Assembly Plant in the northwestern region of Nigeria can assemble 120 vehicles daily across two shifts. The management also added that the vehicles that will be introduced are expected to showcase their outstanding aesthetics, rich technological endowment and safety features to catch the attention of the customers and the motoring public.
He said: “With the New Green Field Ultima Assembly Plant, a lot is being done by DPAN to ensure visibility of the Peugeot brand and availability of spare parts to the network and the generality of Nigerians. DPAN will be encouraged by our technical partner to reposition the brand in the short, medium, and long term as we ensure customer satisfaction and sustainability.
“This dream has started with the re-launch of the Peugeot brand in Nigeria as well as the local assembly of the 301 at our new Kaduna plant and thereafter the introduction of the Landtrek, 3008, 5008 and the new 508…Nothing is being spared to enable market recapture, hence all hands are on deck to ensure not just survival but also continued growth in a market with potential for cars in excess of 100,000 units per year and growing.”
DPAN is owned by Africa’s richest man, Alhaji Aliko Dangote, through his conglomerate, Dangote Industries Limited; Kaduna and Kebbi States Government; and a technical partner (Stellantis Group, the parent company of Peugeot).
