Google Flights has unveiled a new feature designed to assist travellers in making informed booking decisions. This latest addition, rolling out this week, harnesses historical trend data to offer travellers insights into the optimal time to secure their flights. By analyzing past pricing patterns for specific destinations on chosen dates, users can now determine whether it’s advisable to book immediately or hold off for potential price drops.
To illustrate, users might receive advice that the most economical period to book their journey is approximately two months prior to departure. Conversely, they might discover that prices often decrease as the departure date draws nearer. Armed with this valuable information, travellers can make a more confident choice between booking right away or waiting for a more favorable rate.
This new feature complements Google Flights’ existing offerings, such as the ability to gauge whether current prices for a given search are above average, average, or below average based on historical norms. Additionally, users can opt for price tracking, receiving notifications when flight prices significantly decline for their selected dates or flexible alternatives, depending on their preferences.
Certain flights will even showcase a price guarantee badge, signifying Google’s confidence that the fare will not decrease further prior to departure. If this guarantee is not met and the fare does drop, Google will reimburse the difference through Google Pay. This feature is part of a pilot program currently available for specific itineraries within the U.S.
These fresh “cheapest time to book” insights, alongside other flight savings tools, were introduced through a recent Google blog post. This post also delved into 2023 flight booking trends, presenting data up to July 2023. Notably, it revealed that for Christmas flights, the best prices were found around 71 days before departure—a significant shift from the 2022 trend report, which indicated a 22-day window. Additionally, the analysis indicated that there is no longer a distinct “sweet spot” where prices briefly decrease before rising again for U.S. trips to Europe. Instead, prices tend to be most economical 72 days or more prior to departure, according to Google’s findings.
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