The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has tendered an apology to Christian Association of Nigeria (CAN) for using Jesus Christ’s crucifixion as a metaphor to promote their product on Good Friday, revealing that the social media’ advertisement has been withdrawn.
While talking about the sensitivity of the social media post “considering the sobriety of the season,” the organization said the advertisement was neither intended to make light of the importance of the season nor to exploit inordinately the unmatched sacrifice of Jesus Christ.
The Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, showed remorse in a letter addressed to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, “Apology for the Good Friday social media post by the Peak Brand.”
Part of the letter read: “We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards.”
While warning every company and organization to factor in the religious and cultural sensitivities of their customers when promoting their products, CAN disclosed it was considering heavy sanctions on the firm, including a boycott of their products by Christians.
CAN said it would not tolerate any attempt to trivialize or disrespect the faith of Christians.
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