The Consumer Technology Association (CTA) has entered into a voluntary agreement aimed at greatly improving the energy efficiency of TVs sold in Canada and the United States.
Other signatories are the Natural Resources Defense Council (NRDC), the American Council for an Energy-Efficient Economy (ACEEE), Google TV, Hisense and Sony. Other TV manufacturers will join the initiative in the coming weeks.
The aim of the parties is to save 58 TWh worth of power in the first phase and save users over USD 2.4 billion per year as well as avoiding over 10 million metric tons of CO2 emissions every year. The parties will seek further saving in the second phase of the programme.

Specifically, the agreement seeks to ensure that no fewer than 90 percent of TV sets produced by the signatories and sold in Canada and the US by 2026 will have a Standby Mode Power of up to 2.0 watts, with further commitments to follow within one year. The results will be supervised and confirmed by an independent auditor, with testing set to start this year.
The agreements happened two years after TV manufacturers and organizations officially agreed to develop and promote an updated test method for measuring the energy usage of television.
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